Insights · Family Office

What Is a Family Office

By 4 min read

What a family office handles for an Indian business family, and the decisions it is not built to settle.

A family office is a private team that looks after the money of one family, or of a small group of families. The family either hires staff directly or appoints a firm to do the work. In India the reason for setting one up is usually not investment returns. It is that nobody can any longer say what the family owns. The money sits in the operating company, in personal accounts, and in property bought in the eighties. Some of it is in a trust created in 1998 that nobody has opened since. A family office puts all of it in one place, and that part works. This piece is about the point at which it stops working. That point is not a failure of the office, and it takes most large families by surprise.

What a family office does

The team runs the investments. It handles tax, accounts and regulatory filing across every company, trust and individual the family holds. It carries the administration. Property records, insurance policies, loan documents, and the signatures of a dozen relatives who have been signing things for thirty years. Most usefully, it produces a single set of accounts. A family with three or four businesses can finally say what the group is worth. It can also say where the money sits and who owns which part. In many Indian families that has never existed on one sheet of paper.

What a family office cannot decide

None of that answers the questions a family actually gets stuck on. Those questions are not about money, so a team that handles money cannot settle them. The office can state precisely what the group is worth. It cannot say who runs the group after the founder steps back. The office can hold the shares of a dozen people. But what a share is worth inside a family is not what it is worth outside one. That number is set by who has worked in the business, who married in, and who left for Singapore in 2011. No valuation report supplies it.

Why the office cannot help

A family office answers to the person who set it up, and in India that is almost always the founder. Everybody else in the family is looked after by it. None of them instructs it. So when the founder is the one who cannot decide, the office has nobody to ask. It waits. Take the ordinary case. A founder says he will hand over in March. In March the reason is a new plant, and then an audit. Nobody in the family argues either time, because nobody in that house has ever said no to him. The shares do not move, because no instruction has come and none is coming.

The person who knows everything

The head of a family office is usually not a family member. She has often held the role for a decade, and she sees every number before anyone in the family does. That creates a position nobody planned. Requests to the founder go through her, and so do refusals. When two branches of the family disagree, both of them telephone her. She ends up holding information from both sides while owing loyalty to neither. She has done nothing wrong. But a family that needs an honest conversation cannot have it with her. She knows everything, and she also has a job to keep.

What is actually blocking the family

Underneath a stalled decision there is nearly always something nobody has said out loud. One brother has stopped speaking to another, and each asks after the other through the auditor. A daughter-in-law who came into the house at twenty-one has never been asked her view at a family meeting. A son was told the handover date twice and has heard nothing about it since. A daughter with the same degree as her brother was never asked whether she wanted to join. Her father would say he was protecting her from it, and he would believe that. None of this appears on a balance sheet or an agenda, so the family office never sees it. It is still the reason the paperwork has not moved in two years.

What families do about it

At this point a family usually brings in someone from outside, who is neither on the payroll nor in the family. That person spends months in private conversations, one person at a time. Not only the shareholders. The wife, the mother and the in-married are seen too, because they move decisions without ever attending the meeting.

Then there is one meeting, and the thing nobody has been able to say gets said in front of everyone. Why an outsider can do that when the family cannot is set out at when the family cannot speak.

Where to go from here

The practice — what it is, and what it is not. Not a family office. No portfolios and no structures.

The situations — nine of them. Most families recognise their own before the end of the list.

Common questions

What is a family office and how does it work?

A family office is a private team that manages one family's money in a single place. It runs the investments, tax, accounts and administration across every company, trust and individual the family owns. The family either employs the team directly or appoints an outside firm to the role.

What are the disadvantages of a family office?

The two main disadvantages of a family office are cost and concentration. Cost is the obvious one. Concentration is not: one person ends up knowing more about the family's position than any member of the family does. And a family office answers to whoever established it, so everybody else in the family is served by it without ever instructing it.

What is the difference between a single family office and a multi-family office?

A single family office serves one family and is staffed by that family alone. A multi-family office serves several families and spreads the cost of the team between them. The first buys privacy and control. The second buys experience a family could not otherwise keep on its payroll.

What can a family office not do?

It cannot make the decisions that are holding the family up. A family office can state what the group is worth, but not who runs it after the founder. It can hold everybody's shares, but it cannot settle what a share is worth inside the family. Those answers are not financial.

Written by

Praveen Saanker

Founder and Principal Advisor, Vedicology Advisors

He advises Indian business families on succession, governance and the human questions that come with holding a business. Every engagement is conducted directly.

More about Praveen Saanker