Insights · Philanthropy

Family Philanthropy in India

By 4 min read

Why families that give generously often cannot say what they are giving for, and what changes when they decide it together.

A family that has given money away for sixty years usually cannot say how much. Nobody is hiding anything. The money leaves from a company account, a family trust, and four or five personal accounts. Nobody has set those columns beside each other.

Family philanthropy is a family giving under an agreed purpose, with one record and one place a request enters. Almost every Indian business family gives. Very few give together. What follows is about how giving comes apart in a family where nobody has done anything wrong.

Where family philanthropy fragments

The first surprise is the size. Ask a founder to estimate the annual figure and he will name a number. The audited total across every entity is often several times larger.

Part of that gap is company money. Mandatory corporate spending under section 135 of the Companies Act gets counted by many families as their philanthropy. It answers to a board committee and a statutory list of activities. It is not the family's giving. The rest of the gap is people. One member may have put a student a year through college for two decades and told nobody. Not secrecy. No occasion to mention it ever arose. Two members can fund the same institution for six years without either knowing.

The purpose that was never written

Most families keep a record. Name, place, amount, date, usually in one hand, going back decades. There is no column for why. There never needed to be a reason recorded. The person making the entry was the person who knew. That holds until she is eighty. The names from the first decade, and the reason each family was helped, sit in one memory. A family can lose sixty years of institutional knowledge in an afternoon. It will not notice for five more years.

Five people, five different answers

Ask the family together and you get agreement, because agreement is what a room produces. Ask them one at a time and you get five answers. The first answer is the one a family gives a stranger. Education. Healthcare. The real answer arrives in a third conversation, alone. It usually concerns one specific person from forty years ago. Those answers do not reconcile themselves. Left alone they harden, and the family funds five directions at once while believing it has a shared purpose.

The ones nobody thought to ask

A wife may have known the exact local need for a decade, down to the number, and never been asked. A successor may be willing to make the institutional visits himself. Nobody has asked him either. The son-in-law will say it is not his place to want anything. That sentence tells you the family has been giving in one direction for a long time. Daughters who married out, in-laws, and the youngest generation are often absent from the conversation. Nobody decided to exclude anyone. Nobody convened anything, and an unconvened conversation defaults to whoever already speaks. Everything then waits on the founder. A family that defers does not decide. It postpones.

What a silent refusal costs

Requests arrive at plant gates, at weddings, through relatives, and by letter every June from the same institutions. There is no single entry point, so each is handled by whoever happens to open the envelope. A refusal is then delivered by not replying. Several hundred households a year are left to interpret silence. Most of them conclude something the family never said. Meanwhile the family measures reach. How many were helped is always available. How many finished the year is known by nobody.

Why family philanthropy is written down together

The reason to write a statement of purpose is not tidiness. Unwritten purpose makes every request arguable. Arguable requests travel back to the founder, which is the weight everyone was trying to lift off her. A person who learns the policy only after it is settled will comply. Ownership is a different thing, and it is available only to people who were in the room. That includes the members holding no shares. It is then kept apart from the document that governs the business. The day those become one document, a disagreement about a plant becomes a disagreement about a school.

Getting there usually needs somebody who is neither an employee nor a relative. This practice runs a registered non-profit of its own. Who signs a refusal is a question this practice has had to answer about itself.

The record then gets the column it never had. Not the amount, which was always there. The reason, in the hand of the person who decided, in a book anyone in the family may open.

Where to go from here

Giving — the work itself. What changes when a family decides this together.

Governance — what binds and what does not. Which clause belongs in which instrument.

Estate planning — what a document can decide. Giving and inheritance are drafted apart and read together.

Common questions

What is a philanthropic family?

A philanthropic family gives under one purpose rather than as separate individuals who happen to share a surname. The test is not the amount. It is whether a request entering the family at any point reaches the same criteria and the same answer.

What is the 5% rule for family foundations?

The five per cent payout rule is American and has no application in India. It requires a United States private foundation to distribute five per cent of its asset value each year. The Indian obligation is calculated on income rather than assets, and it is considerably higher.

What are the types of philanthropy?

Giving is usually grouped by vehicle: direct personal donation, a family trust or Section 8 company, mandatory corporate spending, and donor-advised funds. Two families using identical vehicles can still differ entirely in whether anyone can say what the money was for.

What is family philanthropy in India?

Family philanthropy in India usually begins as one person's private giving and formalises a generation later, most often when a founder steps back or a successor asks where the money goes. It is rarely prompted by tax, because India has no inheritance tax.

Written by

Praveen Saanker

Founder and Principal Advisor, Vedicology Advisors

He advises Indian business families on succession, governance and the human questions that come with holding a business. Every engagement is conducted directly.

More about Praveen Saanker